What is marketing and its importance for startups
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What is marketing and its importance for startups

Imagine you have started a business and you have an amazing idea. This idea is good enough to fetch your profits and create demand in the market. But, this is only if people know you exist. How do you expect people to approach you and buy your products and services if you do not have…

Difference between Sales and Marketing
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Difference between Sales and Marketing

It is common for most of the people to use sales and marketing interchangeably. The reason is — they share common goals: identifying buyer personas, generating leads and revenue for the company. However, sales and marketing are two distinct functions of a business organisation, as their approaches are different.  Marketing informs and attracts prospects towards…

Handling Challenges -Key Rules
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Handling Challenges -Key Rules

Conflict resolutions are inherently tricky and if they manifest as challenges at the workplace, they must be handled with utmost care and expediency. “Peace is not the absence of conflict, it is the ability to handle conflict by peaceful means.” Ronald Reagan While challenges cannot be done away with, you can certainly conquer them by…

What is the difference between a startup and a business
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What is the difference between a startup and a business

Ever wondered about people who are quite eccentric and wayward? The kind of people who endeavor on finding the solution to the problems they face by themselves? They are usually not inclined towards following the run-of-the-mill schedule and lead a mundane life. Instead, they try to do things in an unprecedented way, something unique is…

How to use Instagram, Facebook, Twitter, and LinkedIn for Personal Branding
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How to use Instagram, Facebook, Twitter, and LinkedIn for Personal Branding

While social media becomes uncomfortable sometimes, it is a boon too, especially for the people who seek growth in the profession irrespective of the industry type. A survey by recruitment platform Tallo states, 87% of the GenZ respondents agreed that online personal branding is significant for their career. Social media also creates influencers who inspire…