Imagine you have started a business and you have an amazing idea. This idea is good enough to fetch your profits and create demand in the market. But, this is only if people know you exist. How do you expect people to approach you and buy your products and services if you do not have…
It is common for most of the people to use sales and marketing interchangeably. The reason is — they share common goals: identifying buyer personas, generating leads and revenue for the company. However, sales and marketing are two distinct functions of a business organisation, as their approaches are different. Marketing informs and attracts prospects towards…
Conflict resolutions are inherently tricky and if they manifest as challenges at the workplace, they must be handled with utmost care and expediency. “Peace is not the absence of conflict, it is the ability to handle conflict by peaceful means.” Ronald Reagan While challenges cannot be done away with, you can certainly conquer them by…
Ever wondered about people who are quite eccentric and wayward? The kind of people who endeavor on finding the solution to the problems they face by themselves? They are usually not inclined towards following the run-of-the-mill schedule and lead a mundane life. Instead, they try to do things in an unprecedented way, something unique is…
Remember that group project in class and all the hours of planning that went into it so that you could win the competition and do better than the others? Well, that was a strategic move by you. Since the beginning of time, you have been using strategy, right from convincing your parents to get you…
The best way to understand the meaning of management is by taking an everyday example. Suppose you have an exam next week, consisting of five subjects. Now, you have seven days to prepare for this exam. The most effective way to study would be to make a plan, decide what to study on which day…
It is quite an astonishing fact to realize and process that we have been an integral component of the consumer market since birth. The market we are part of is heterogeneous in many ways, one of which traces its path to the basics of a term popularly known as trading. Trading is a tremendous chance…
Generally, a quarter refers to one-fourth of a whole. A year, which has 12 months, is divided into four quarters. That is for three months. A quarter is usually represented as Q1 for the first quarter, Q2 as the second quarter and so on. While representing a quarter for a year, it is expressed as…
Risk is a term that we often use in our daily life. There is also a very popular Hindi phrase that goes like “Risk hai, to Ishq hai”. Some people view risks as a fear-causing thing, a bump in the road. Some others also see risks as a challenge to be conquered and seek a…
While social media becomes uncomfortable sometimes, it is a boon too, especially for the people who seek growth in the profession irrespective of the industry type. A survey by recruitment platform Tallo states, 87% of the GenZ respondents agreed that online personal branding is significant for their career. Social media also creates influencers who inspire…