How to start a successful YouTube channel for business

If you are someone who is not hesitant to face a camera, start a YouTube channel. It ‘s free to use, and you have the leverage of making mistakes. However, we don’t want you to commit those mistakes, which can harm your channel’s image. Hence, here is the complete step by step guide for you to begin.

Plan your channel goals and content

When you had thought of starting a YouTube channel, the first question that would have come across your mind is – what will be your content? What will you talk about? What will be your niche? If you haven’t thought about it, do it before starting your channel so that you can develop some quality videos and gather them in your kitty to post as per the schedule.  

Starting a channel is easy, but making it successful isn’t a breeze unless you plan it properly. Also, don’t worry about the competition; if your work is impressive, you will get enough users on your channel.

Create your YouTube channel

If you already have a Gmail account, log into YouTube with the same credentials. In case you want to keep a separate email account, then make a new one. Now, sign in to YouTube account and click on the profile icon available at the top-right screen of your computer. Click on ‘create a channel’ and select a custom brand name for your channel. Then verify your account with your current mobile number to start the process.

Choose a cover picture for your channel

While planning your content goals, also think about your profile and cover picture (banner image). Both of them should be impressive enough to attract people. For the best graphic presentation, YouTube recommends uploading a picture of 2560 x 1440 pixels. The size of the file should be 6MB or less. You can also add links to other social media channels in the banner so that your subscribers can interact with you there as well.

Edit your videos before publishing them

Never upload your raw videos thinking that the audience will like anything. Unless you like the material that you are planning to post, don’t upload it. You can also send your video to some of the trusted friends to get feedback before posting it on your channel for the public. If they find it interesting, there are higher chances that your audience will. However, you may have to go sometimes with your gut if you are confident enough about your work.

In the beginning, shoot your videos through mobile or camera that you already have. Once you excel in the game, you can try your hands on expensive accessories to produce better videos.

Find the right keywords to post your content

When you are ready to post your first video, put relevant keywords in the description section. If you don’t know what keywords you should use, search something in your category, and check how other people have written their titles and the tags they have used. It is crucial to use the right set of keywords so that your target audience can find your video, among others.

Be consistent in your work

As you have participated in the game, please don’t leave it in the interval. Don’t expect success in your first video upload; it will come when you keep doing it. Prepare a schedule to post videos. For instance, post every weekend, or post twice a week, etc. Once you grow, your audience should know when to expect the new content. If you post randomly, you may lose out views or traffic on your channel even if your content is great, because of an irregular schedule.

Promote your channel 

Spread the word about your channel to your family & friends, and ask them to spread it further. Share it across different social media networks to get initial subscribers. You can also do paid promotions through YouTube advertisements to give your channel a boost. Showcase a teaser video of your channel to give people an idea about your niche.

You can also integrate your channel in your blog (WordPress, Blogpost) website.

Engage with the community

As your subscribers start commenting about your work, try to acknowledge as much as possible. Don’t take negative comments personally as they are not good for your growth.

Take care of Don’ts

• Don’t pick a sensitive topic to talk unless you have in-depth knowledge about it.
• Don’t use profanity in your video and the description section.
• Avoid spammy clickbait: Nobody is stopping you from being creative in your video titles and tags. However, don’t mention something which your video doesn’t have to get more clicks.
• Don’t use copyrighted material. If you do, take the permission of the owner or give credits.

How to earn money through YouTube

Once you have 1000 subscribers on your channel, join the YouTube Partner Program (YPP) to monetize the content. YouTube will evaluate your channel based on specific criteria. Once you get approval, you can earn money through various sources – 

• Advertisements: You can make money from the ads that are shown amidst your video based on the number of clicks, but the ads should be compatible with your content.
• Work with brands: You can work with relevant brands to introduce new products. 
• Sell merchandise: You can sell merchandise that complements to your channel by linking to appropriate merchandise sites.
• YouTube Premium: If your subscribers buy this plan in which they can download videos for free, some per cent of the revenue will be distributed with you.
• Sponsored videos: Some brands sponsor the YouTube channel, and in return, the YouTuber has to promote the product through video.

Bottom line

You can earn millions if you have massive subscribers on your channel. All you need is the right approach. Good luck!