How to Register a Startup Company in India
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How to Register a Startup Company in India

ByPayal Skillioma

The initial focus of most of the startup founders remains on giving shape to an idea, meeting with investors, and building a team. However, after you finalise the idea and plan to embark on the journey of entrepreneurship, the first three steps that you need to take altogether are: Think of a company name, choose…

Bootstrapping
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Bootstrapping

ByPayal Skillioma

Bootstrapping is a method of starting a company without sourcing the outside capital. In simple words, bootstrapping is a self-funding mechanism for the commencement, idea execution and growth of the company. Bottom line Bootstrapping is a wonderful option for startup entrepreneurs to fuel growth to their idea and execution on their own. However, you must…

Solopreneurship
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Solopreneurship

ByPayal Skillioma

Solopreneurship means running a business solely by an individual. In other words, an entrepreneur starts and takes care of everything in the startup without having any other employees or a co-founder in this model. Bottomline Remember, not all entrepreneurs are solopreneurs, but all solopreneurs are entrepreneurs. Now that you are aware of the nuances of…

Case Study on Zomato Food App
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Case Study on Zomato Food App

ByPayal Skillioma

There was a time when we used to call restaurants and hotels for the food menu and reservations. Then we had to call again for corrections in the order and for directions as those weren’t the days of GPS in India. However, with the advent of the internet, Zomato came into the picture and reversed…

Difference between Sales and Marketing
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Difference between Sales and Marketing

ByPayal Skillioma

It is common for most of the people to use sales and marketing interchangeably. The reason is — they share common goals: identifying buyer personas, generating leads and revenue for the company. However, sales and marketing are two distinct functions of a business organisation, as their approaches are different.  Marketing informs and attracts prospects towards…

Difference between money and currency
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Difference between money and currency

ByPayal Skillioma

The words ‘money’ and ‘currency’ are used synonymously to each other. However, there is a blurred difference between them, which many people don’t know. In simple words, money doesn’t lose its buying power, unlike currency. Money is a ‘store of value’, whereas currency is not. It is volatile, and can even go down to zero…

How to use Instagram, Facebook, Twitter, and LinkedIn for Personal Branding
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How to use Instagram, Facebook, Twitter, and LinkedIn for Personal Branding

ByPayal Skillioma

While social media becomes uncomfortable sometimes, it is a boon too, especially for the people who seek growth in the profession irrespective of the industry type. A survey by recruitment platform Tallo states, 87% of the GenZ respondents agreed that online personal branding is significant for their career. Social media also creates influencers who inspire…

What is Ideation process of your startup?
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What is Ideation process of your startup?

ByPayal Skillioma

Ideation is the principal stage for aspiring entrepreneurs like you to brainstorm.  It doesn’t matter whether multiple ideas strike your mind or a single thought. But its quality is the foremost thing. Hence, if you have a wide array of concepts for your startup, it is advisable to jot them down. At this stage, don’t…

How to pitch to an investor
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How to pitch to an investor

ByPayal Skillioma

Pitching to investors becomes a necessity when a startup begins to onboard customers but juggles to earn profits. A startup needs funding from the beginning; however, it requires a product’s prototype or traction on its website or sales to gain the trust of the investors and convince them. That’s the reason most of the startups…